Best deals on Amazon devices for Prime Day 2023: Echo Dot, Kindles and more


verywhere you turn, tech is shaping and streamlining our lives. From smart phones that can book us tickets to the farthest reaches of the planet to fridges that bleep when we’re out of milk, tech makes things simpler, faster, easier.

There are two things to note about home and personal tech, though. One: it’s always developing, so you’ll constantly need to update to take advantage of the latest features. And two: it doesn’t exactly come cheap. While there are cheap options available, the best tech costs a pretty penny.

That’s why if you got your eye on a shiny new gizmo, the best time to snap it up is during a sale. Luckily, a pretty major event in the shopping calendar is on the horizon – Amazon Prime Day.

What is Amazon Prime Day?

What began in 2015 as a way for Amazon to treat its Prime members has turned into a 48-hour sales tornado, cutting the price of everything from household appliances, beauty essentials, furniture and more.

When is Amazon Prime Day in 2023?

The dates are yet to be confirmed by Amazon, but we wager it’ll return to its usual July schedule in 2023. As soon as the exact dates have been greenlighted, you’ll be the first to know.

How to take part in Amazon Prime Day

In order to take advantage of the hefty discounts – sometimes as much as 90 per cent off – you’ll need to sign up to Amazon’s Prime club. How much does membership cost? You can choose to pay £8.99 a month; or settle your bill on a yearly basis for £95, which works out a little cheaper. If you’re still in school, college or uni, you’ll get a much better price. Amazon Student membership fees come in at: £4.49 per month; £47.49 per year.

Having Prime membership unlocks more than cheap deals and discounts. You can claim Prime delivery, stream endless shows and movies on Prime Video and tune into the latest albums on Amazon Music. You’ll get access to Prime Gaming too, which has a roster of PC games to play as well as a subscription to Twitch for newness every month.

Certain addresses can even claim one-day delivery, a lifesaver when you need something specific in a hurry.

What kind of deals can we expect?

While Amazon stocks thousands of products from what feels like every retailer under the sun, some of the most exciting deals to be found are on its own-line of tech. Amazon’s tablets can go up against some of its biggest rivals, such as Samsung and Apple. Its Alexa-enabled Echo devices have become go-to digital assistants, on hand to answer any question from the weather outside to traffic updates. They’ll even call your mum for you.

And Amazon’s Fire TV devices mean you’ll never whine about having nothing to watch again.

Every sale has seen discounts on Amazon’s own-brand tech. If you’re looking for a real bargain, it doesn’t disappoint.

Are there any discounts available now?

Amazon likes to keep its prices competitive, so there are always discounts on devices to sniff out. We’ve found the best ones available right now to tide you over until the Prime Day sales.

Current deals on Amazon Fire Tablet


There have been many generations of Amazon’s Fire Tablet, we’re on the 10th revolution at this point. The tech sharpens with every version, yet the value-for-money remains the same. You can get a top-quality Fire for under £200, and that’s in a normal month. When the sales hit, the prices drop and they’re a bestseller.

As well as streaming content, taking pics and light internet browsing, you can manage all the smart devices in your home from one point on this handheld computer. Total control, right in your hands.

A kid’s tablet, with child-friendly content, is also available in various colours.

Certified Refurbished Fire HD 10 tablet – was: £143.99, now: £121.99

Certified Refurbished Fire HD 8 Tablet – was: £107.99, now: £91.99

Certified Refurbished Fire HD 8 Tablet – was: £80.99, now: £68.99

Current deals on Amazon Fire TV Stick


Fed up of tedious channel-surfing? You’ll never be at a loss for something to watch with Amazon’s Fire TV plugged into your set.

As well as dedicated buttons to skip straight to your favourite streaming platforms (including Prime Video, natch) the 4K and HD-supporting Stick can take voice-commands to take you straight to the show or channel you want.

In past sales, we’ve seen it drop to as little as £12. The only thing it can’t do (yet) is make your popcorn for you.

Certified Refurbished Fire TV Stick 4K with Alexa Voice Remote – was: £53.99, now: £45.99

Current deals Amazon Fire TV Cube


A less popular option than the Fire TV Stick, the Fire TV Cube might be the most overlooked piece of tech in Amazon’s line-up. We’re not sure why exactly: for a relatively low price, this baby is big on sound, housing streaming ability and a subwoofer-style speaker in one. For blockbuster sounds, it’s a worthy option.

Current deals on Ring Video Doorbell


Current deals on Amazon Echo

The new Echo Dot offers double the bass in the same compact size. / Amazon

One of Amazon’s bestsellers, this unassuming spherical speaker is small but mighty. Keep it in the background to do your biding, whether you need to make a shopping list, check the weather or blast that earworm tune you just can’t get out of your head. Available in neutral hues: black, grey and white as well as animal-themed kids versions.

Current deals on Amazon Echo Show


A speaker with a touchscreen, this Amazon-brand device is perfect for making video calls and conferences. If you’ve installed Philips Hue lights, IKEA smart lights, Samsung SmartThings, Osram Lightify and Honeywell’s thermostat, you can control it all through the Amazon Echo Plus, which has the ZigBee wireless system.

The most recent iteration is the Echo Show 15, a mini screen with Fire TV built in which you can use in the kitchen or as a small telly for the bedroom. When it’s not screening TV or movies, set it to Photo Frame mode and it will showcase the images stored in your Amazon Photos account, the latter of which is free with a Prime membership.

Echo Show 15 + Remote – was: £299.98, now: £284.98

Echo Show 8 (1st Gen, 2019 release) – was: £99.99, now: £54.99

Echo Show 8, Certified Refurbished, Sandstone – was: £107.99, now: £49.99

Current deals on Amazon Kindle


Feed your mind with a collection of books that would make the British Library blush on Amazon’s lauded e-reader, the Kindle. You’ll never have to sacrifice precious bag space for thick books with this ultra-slim device on hand. It offers crisp resolution on a glare-free, like-paper display, making reading easy in poor light as well as overexposed. Best of all, when fully charged, the battery can last up to six weeks, so you can pick up that page-turner where you left off.

Kindle Kids e-readers are the perfect way to nurture young bookworms, distraction free.

There are slightly different models of the OG e-reader, including the Kindle Paperwhite, Kindle Oasis and the all-new Kindle Scribe, a digital notebook that let you write and draw as well as read.

Kindle Paperwhite Essentials Bundle including Kindle Paperwhite – was: £202.97, now: £197.97

Kindle (2022 release) Essentials Bundle including Kindle – was: £142.97, now: £137.97

Current deals on Echo Buds


Who doesn’t love the freedom of wireless headphones? Buds are Amazon’s answer to the trend offering sharp and dynamic audio with built-in Bose Active Noise Reduction Technology.

Creating a seal around your ears, the design blocks out other noise for true audio immersion. Connect via Bluetooth and browse the millions of tracks and podcasts on Amazon Music. You won’t believe your ears.

Echo Buds (2nd generation) | Wireless earbuds with active noise cancellation and Alexa | Black – was £109.99, now £69.99


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